Final Week: Moodboard
January 16, 2007
Mr Erwin has shown us a moodboard down by dupoint for one of his project. I went to look for the definition of a moodboard and i found that:
Moodboard is a form of visual stimulus material, usually comprising large boards covered with images (often cut from magazines) and designed to represent a mood, atmosphere or feeling. They might be used as enabling materials, to explore respondents’ experience of an activity or brand. They can also be used to represent the ‘feel’ of an intended advertisement, or to explore a number of alternatives (for example bright, sharp and fresh, or slow and sultry). These are part of the repertoire of materials often necessary to research ideas for advertisements which are not yet made, but which will rely on their finished form for their effect.
Although i don’t know what that means, i have included the moodboard in the CD, it is a better version of the storyboard i have drawn and it should explain much better and clearer.
